Cover of The Power of Moments

Judgment

The Power of Moments

by Chip Heath and Dan Heath

How to design peaks that change what people remember about a product, a pitch, or a partnership.

ISBN-13
9781501147760
ASIN
1501147765

Why this book

The Heath brothers break down elevation, insight, pride, and connection. Useful when a launch, demo, or collaboration needs a few deliberate peaks instead of a flat stretch of competence.