
Venture
The Innovator's Dilemma
by Clayton M. Christensen
Why good operators miss disruptive bets, and how incumbents lose markets they thought they owned.
- ISBN-13
- 9781633691780
- ASIN
- 1633691780
Why this book
Christensen explains how competent teams lose markets by optimizing for the customers they already have. I use it when a science-led product looks too early for the incumbent channel and too late for the startup narrative.



