Cover of The Innovator's Dilemma

Venture

The Innovator's Dilemma

by Clayton M. Christensen

Why good operators miss disruptive bets, and how incumbents lose markets they thought they owned.

ISBN-13
9781633691780
ASIN
1633691780

Why this book

Christensen explains how competent teams lose markets by optimizing for the customers they already have. I use it when a science-led product looks too early for the incumbent channel and too late for the startup narrative.