
Venture
Persuading Scientists: Marketing to the World's Most Skeptical Audience
by Hamid Ghanadan
Why life-science selling collapses under ordinary marketing, and how recognition, exploration, and evaluation actually move a scientist.
- ISBN-13
- 9781605440125
- ASIN
- 1605440124
Why this book
Ghanadan maps the scientific buying journey in an industry where curiosity and skepticism stay in constant tension. I keep it on the shelf when a life-science pitch starts sounding like consumer marketing, because the book insists on evidence, peer validation, and honesty over hyperbole.



