Cover of Persuading Scientists: Marketing to the World's Most Skeptical Audience

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Persuading Scientists: Marketing to the World's Most Skeptical Audience

by Hamid Ghanadan

Why life-science selling collapses under ordinary marketing, and how recognition, exploration, and evaluation actually move a scientist.

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ISBN-13
9781605440125
ASIN
1605440124

Why this book

Ghanadan maps the scientific buying journey in an industry where curiosity and skepticism stay in constant tension. I keep it on the shelf when a life-science pitch starts sounding like consumer marketing, because the book insists on evidence, peer validation, and honesty over hyperbole.